Punctuational Unease

The word "its" troubles me deeply. "It's" is obviously a contraction for "it is", but it'\s also the possessive of It, right? But no, seeing the ambiguity someone decided that we should break the rule and use "its" instead. Obviously no-one can have any good reason to use "its", except Oh wait, yes, that's the plural of "it".

Coming from me, this is significant. Sentences like "Their they're in there room" falls somewhere between babbling and a dark hex crafted to congeal my living blood, and that uses apostrophes perfectly correctly.

I'd suggest some kind of campaign. but the futility is overwhelming because people at large would either a) assume we'm just ignorant or b) not notice.

Since we're talking letters, I offer for your consideration this: No one in Devon would ever say "We am", but "We'm" is perfectly acceptable, if a little bucolic.

I'm cracking your little code, I'm learning another language